wienerberger unifies brand portfolio to further expand its position as a leading solution provider

wienerberger unifies brand portfolio to further expand its position as a leading solution provider

EQS-Media / 30.10.2024 / 08:30 CET/CEST

wienerberger unifies brand portfolio to further expand its position as a
leading solution provider

• wienerberger has unified all its solution brands under a single
umbrella to strengthen its position as an innovative, future-oriented,
and sustainable company

Vienna, October 30, 2024 – For more than 200 years, wienerberger has been
improving people’s quality of life and advanced building construction to
make it fit for the future. Today, the former brick manufacturer is a
leading global provider of innovative, ecological solutions for the entire
building envelope in new build and renovation, as well as for
infrastructure in water and energy management.

wienerberger’s successful transformation is based on the consistent
implementation of the company’s value-creating growth strategy focused, on
the one hand, on sustainable organic growth and, on the other hand,
selective acquisitions, most recently that of Terreal, a successful
European provider of roof repair and renovation services. Through this
latest acquisition, wienerberger has positioned itself as a key player in
the renovation of the European building stock.

In the course of its strategic transformation into a full-range provider
of ecological solutions, wienerberger has now further developed and
redesigned its brand architecture. The aim is to position the company even
more strongly as an innovative, future-oriented and sustainable company
from the perspective of its stakeholders. To this end, all of the
company’s solution brands have been brought together under the
wienerberger brand. These include Pipelife, the leading supplier of piping
solutions for energy and water infrastructure, Porotherm in the wall
solutions segment and Terca for facing bricks, Terreal, Tondach and
Creaton for roofing solutions, and Semmelrock for pavers. In the future,
they will all be marketed under the common umbrella brand with
“wienerberger” added to the brand name.

Strengthening wienerberger as an innovative, future-oriented and
sustainable brand

Heimo Scheuch, CEO of wienerberger, says, „The new common brand
architecture is an important strategic step that enables us to highlight
our innovative strength, our commitment to sustainability, and our broad
solutions expertise. It reflects the value-creating transformation of the
company in recent years and provides a solid foundation for future growth.
We want to leave the old connotations behind us, reposition the company,
and convey a clear image of the wienerberger world to all our
stakeholders, so that in future the company will be perceived even more
clearly as a leading provider of innovative ecological solutions for the
entire building envelope in new build and renovation, as well as for
infrastructure in water and energy management.“

At the same time, wienerberger has modernized the entire visual identity
of the new unified brand in order to visually reflect its transformation
into an even more innovative and ecologically oriented company.

wienerberger
wienerberger is a leading international provider of innovative, ecological
solutions for the entire building envelope, in the fields of new build and
renovation, as well as infrastructure in water and energy management. With
more than 20,000 employees worldwide, wienerberger’s solutions enable
energy-efficient, healthy, climate-friendly, and affordable living.
wienerberger is the world’s largest producer of bricks and the market
leader in clay roof tiles in Europe as well as concrete pavers in Eastern
Europe. In pipe systems (ceramic and plastic pipes), the company is one of
the leading suppliers in Europe and a leading supplier of facade products
in North America. At the beginning of 2024, wienerberger successfully
completed the acquisition of Terreal, becoming the leading European
provider of innovative all-in roofing and solar solutions, as well as
solutions for the entire building envelope in Europe and North America.
With its more than 200 production sites, wienerberger generated revenues
of approx. € 4.2 billion and an operating EBITDA of € 811 million in 2023.

For further information, please contact:
Claudia Hajdinyak, Head of Corporate Communications Wienerberger AG
t +43 664 828 31 83 | claudia.hajdinyak@wienerberger.com
 

End of Media Release

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Issuer: Wienerberger AG
Key word(s): Industry

30.10.2024 CET/CEST This Press Release was distributed by EQS Group AG.
www.eqs.com

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Language: English
Company: Wienerberger AG
Wienerbergerplatz 1
1100 Wien
Austria
Phone: +43 1 60 192-0
Fax: +43 1 60 192-10159
E-mail: investor@wienerberger.com
Internet: www.wienerberger.com
ISIN: AT0000831706
Listed: Vienna Stock Exchange (Official Market)
EQS News ID: 2017463

 
End of News EQS Media

2017463  30.10.2024 CET/CEST

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